It was important to find not just a performer whose songs are in the top of music platforms, but also such an artist whose creativity is liked by the conditional majority - in order to avoid conflicting reactions. Ukrainian singer Max Barskikh, whose dance tracks are popular with a variety of audiences, is an ideal option for solving such a task. Moreover, his work as a whole is associated with a bright image, trending sound and stylish video.
Video was created with the artist image from the new clip Bestseller, launched together with the campaign start and it has already gained about 19 million views on YouTube, was presented on Channel One, and the song itself came out on top of listening to Apple Music in Belarus in March, and also entered the Top 100 Russian-language songs in Deezer, Yandex. Music and Spotify.