Launching the new season on a video streaming service, there was determined the positioning of the brand with a key focus on points of brand differentiation - content diversity (own shows, content from world studios, streaming conferences, sports, e-Sports and music events, video on request, cult films with Belarusian dubbing) reflected in a variety of emotions viewers.
The communication task was to report the entertainment format of the video streaming service with the confidence of the viewer that he would find content he need under the mood in one place and spend a good time while watching it.
As part of the new positioning, visual attributes of the brand were also updated: branded blue, fonts and an animated bar, striving to emphasize the video context of the brand and express dynamism in relation to the industry, content consumption, development and updating of the video streaming service, ease of use.
