Branding, product creation

Wooly brand

Wooly is a Belarusian brand of warm slippers made of 100% sheep's wool.
The goal was to create additional emotional brand values based on main functional benefits of thermal insulation of fiber natural features to reach above the average price policy and advanced audience.

The hero of the brand is a super-fluffy and active sheep names Wooly who likes to bring warmth and care to every house!

Customers speaking the same language as it was grounded in brand communication – Wooly has become their family member!
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