Ad campaign


IX International Mobile Film Festival "VOKA Smartfilm" promo campaign.

The task was:
  • to increase the recognition of the festival "VOKA Smartfilm" - the International Festival of mobile films in Belarus
  • to attract the attention of international audiences and participants
  • to continue creating the image of the festival in the international arena

How to announce the festival from Belarus to the whole world? Not so long ago, Belarus was inflicted on the film map by the character of the film "John Wick", played by the famous Hollywood actor Keanu Reeves. Therefore, in the film there was a phrase that "Giordani is a child of Belarus". The decision was to use this lead, reach Keanu, and create a mockumentary about the childhood places of the character Keanu Reeves. The shooting took place in a real Belarusian village Podgorye with the participation of unprofessional actors who brilliantly played John Wick's relatives, who always "love and wait" for him in his homeland. In addition, the actor was invited to the "VOKA Smartfilm" festival.

The video has reached major media and has received coverage in more than 150 publications around the world.
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