New Sports season. New brand strategy and identity for Setanta Sports, a sports streaming platform operating in 15 countries.
The brand was restyled at the moment of the new season start. The goal was to show a new positioning and design system as well as to find a simple in perception and implementation creative idea to show the core value of the product, premium content with TOP championships, and localize it to all the countries (find local insights for the most popular and followed leagues and athletes).
